ROI Major

Marketing at University of Houston - Victoria

TX · Bachelor's Degree · CIP 52.14

Apply Now Data: 2026 release

Executive Summary

Graduates with a Marketing degree from University of Houston - Victoria earn a median salary of $62,643 within five years of graduation. Adjusted for the cost of living in TX, this represents a national purchasing power equivalent of $68,016. The degree typically pays for itself in 7.2 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$46,066

Typical Career

$62,643

Top Performers

$82,357

Estimated break-even: 7.2 years.

Debt-to-Income Check

$418

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,220. Most students can comfortably afford about a $418 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.6x more than the average US high school graduate and 0.8x more than the average college graduate.

Purchasing Power Context

A dollar in Texas buys what costs $0.92 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Educational Services 35.8%
Health Care & Social Assistance 18.8%
Professional, Scientific & Technical Services 7.2%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$68,016

Nominal: $62,643 in Texas (COL 92.1% of national avg) · 8.6% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

7.2 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $34,002 $46,967 $69,154
5 Years After Graduation $46,066 $62,643 $82,357
10 Years After Graduation $71,212 $95,590 $126,300

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $62,643 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in TX, which has a cost-of-living index of 92.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $62,643 × (1.0 ÷ 0.9210) = $68,016 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the University of Houston - Victoria's Marketing program experience a positive earnings trajectory over time. One year after graduation, the median earnings are $46,967, which increases to $62,643 after five years and reaches $95,590 after ten years. When adjusted for purchasing power, the five-year salary equivalent to the national average is approximately $68,016.29, indicating that graduates are positioned well within the market relative to their peers nationally, especially considering Texas's lower cost of living index of 0.921 compared to the national average of 1.0.

The top industries for graduates include Educational Services (35.8%), Health Care & Social Assistance (18.8%), and Professional, Scientific & Technical Services (7.2%). This diverse range of sectors suggests that marketing graduates can find opportunities in various fields, enhancing their career flexibility. With an estimated break-even point of approximately 7.2 years compared to those with only a high school diploma, the return on investment for pursuing a degree in Marketing at this institution appears favorable, providing a solid foundation for long-term career growth.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at University of Houston - Victoria stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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