ROI Major

Public Relations, Advertising, and Applied Communication at Montana State University - Billings

MT · Bachelor's Degree · CIP 09.09

Data: 2026 release

Executive Summary

Graduates with a Public Relations, Advertising, and Applied Communication degree from Montana State University - Billings earn a median salary of $55,273 within five years of graduation. Adjusted for the cost of living in MT, this represents a national purchasing power equivalent of $53,096. The degree typically pays for itself in 10.4 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$43,007

Typical Career

$55,273

Top Performers

$71,772

Estimated break-even: 10.4 years.

Debt-to-Income Check

$368

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,606. Most students can comfortably afford about a $368 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.4x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in Montana buys what costs $1.04 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Public Administration.

Where Bachelor's Graduates from This School Work

Educational Services 25.1%
Health Care & Social Assistance 20.3%
Public Administration 9.5%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$53,096

Nominal: $55,273 in Montana (COL 104.1% of national avg) · 3.9% lower purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

10.4 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $28,929 $38,596 $51,273
5 Years After Graduation $43,007 $55,273 $71,772
10 Years After Graduation $44,098 $62,548 $82,559

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $55,273 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in MT, which has a cost-of-living index of 104.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $55,273 × (1.0 ÷ 1.0410) = $53,096 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Public Relations, Advertising, and Applied Communication program at Montana State University - Billings experience a positive earnings trajectory over time. Median earnings one year after graduation stand at $38,596, which increases to $55,273 after five years and reaches $62,548 after ten years. When adjusted for purchasing power, the five-year salary aligns closely with the national equivalent at approximately $53,096.06, indicating that graduates can expect competitive earnings relative to their peers across the country, despite the cost of living in Montana being slightly higher than the national average.

The top industries for graduates include Educational Services (25.1%), Health Care & Social Assistance (20.3%), and Public Administration (9.5%), reflecting a diverse range of career opportunities. The estimated break-even point compared to a high-school-only path is approximately 10.4 years, suggesting that the investment in higher education can yield significant returns over time. Overall, the program offers a favorable return on investment, particularly for those entering fields with strong employment prospects and growth potential.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Public Relations, Advertising, and Applied Communication degree at Montana State University - Billings stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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