Communication and Media Studies at University of South Dakota
SD · Bachelor's Degree · CIP 09.01
Executive Summary
Graduates with a Communication and Media Studies degree from University of South Dakota earn a median salary of $51,769 within five years of graduation. Adjusted for the cost of living in SD, this represents a national purchasing power equivalent of $55,191. The degree typically pays for itself in 11 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.
Salary Ranges
Starting Range
$40,531
Typical Career
$51,769
Top Performers
$65,919
Estimated break-even: 11 years.
Debt-to-Income Check
$345
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $4,314. Most students can comfortably afford about a $345 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.3x more than the average US high school graduate and 0.7x more than the average college graduate.
Purchasing Power Context
A dollar in South Dakota buys what costs $0.94 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Finance & Insurance.
Where Bachelor's Graduates from This School Work
Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$55,191
Nominal: $51,769 in South Dakota (COL 93.8% of national avg) · 6.6% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $27,826 | $37,045 | $45,663 |
| 5 Years After Graduation | $40,531 | $51,769 | $65,919 |
| 10 Years After Graduation | $47,431 | $63,775 | $87,162 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $51,769 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in SD, which has a cost-of-living index of 93.8% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $51,769 × (1.0 ÷ 0.9380)
= $55,191 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Career Verdict
The top industries for graduates include Health Care & Social Assistance (30.7%), Educational Services (19.9%), and Finance & Insurance (8.7%). Considering the estimated break-even point of approximately 11 years compared to a high school-only path, the return on investment for pursuing a degree in Communication and Media Studies appears favorable. Graduates can anticipate entering diverse fields with solid earning potential, making this degree a viable option for those interested in these sectors.
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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.