Public Relations, Advertising, and Applied Communication at Texas Tech University
TX · Bachelor's Degree · CIP 09.09
Executive Summary
Graduates with a Public Relations, Advertising, and Applied Communication degree from Texas Tech University earn a median salary of $66,216 within five years of graduation. Adjusted for the cost of living in TX, this represents a national purchasing power equivalent of $71,896. The degree typically pays for itself in 7.3 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.
Salary Ranges
Starting Range
$51,831
Typical Career
$66,216
Top Performers
$85,419
Estimated break-even: 7.3 years.
Debt-to-Income Check
$441
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $5,518. Most students can comfortably afford about a $441 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.7x more than the average US high school graduate and 0.9x more than the average college graduate.
Purchasing Power Context
A dollar in Texas buys what costs $0.92 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Educational Services, Professional, Scientific & Technical Services, Health Care & Social Assistance.
Where Bachelor's Graduates from This School Work
Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$71,896
Nominal: $66,216 in Texas (COL 92.1% of national avg) · 8.6% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $30,463 | $41,376 | $52,525 |
| 5 Years After Graduation | $51,831 | $66,216 | $85,419 |
| 10 Years After Graduation | $63,240 | $87,430 | $123,015 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $66,216 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in TX, which has a cost-of-living index of 92.1% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $66,216 × (1.0 ÷ 0.9210)
= $71,896 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Career Verdict
In terms of industry placement, the top sectors for graduates include Educational Services (19.4%), Professional, Scientific & Technical Services (15.4%), and Health Care & Social Assistance (10.1%). The estimated break-even point compared to a high-school-only path is approximately 7.3 years, suggesting that the investment in a degree is likely to yield a favorable return over time. Overall, the data indicates a solid return on investment for students pursuing this field at Texas Tech University.
AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.
Compare with Another School
See how the Public Relations, Advertising, and Applied Communication degree at Texas Tech University stacks up against another institution side-by-side.
Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.