ROI Major

Public Relations, Advertising, and Applied Communication at State University of New York at Oswego (SUNY Oswego)

NY · Bachelor's Degree · CIP 09.09

Data: 2026 release

Executive Summary

Graduates with a Public Relations, Advertising, and Applied Communication degree from State University of New York at Oswego (SUNY Oswego) earn a median salary of $60,099 within five years of graduation. Adjusted for the cost of living in NY, this represents a national purchasing power equivalent of $45,530. The degree typically pays for itself in 9 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$46,390

Typical Career

$60,099

Top Performers

$76,868

Estimated break-even: 9 years.

Debt-to-Income Check

$401

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,008. Most students can comfortably afford about a $401 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.5x more than the average US high school graduate and 0.8x more than the average college graduate.

Purchasing Power Context

A dollar in New York buys what costs $1.32 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Educational Services 22.7%
Health Care & Social Assistance 14.6%
Professional, Scientific & Technical Services 10.4%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$45,530

Nominal: $60,099 in New York (COL 132.0% of national avg) · 24.2% lower purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

9 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $26,415 $36,584 $46,974
5 Years After Graduation $46,390 $60,099 $76,868
10 Years After Graduation $55,078 $71,633 $96,325

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $60,099 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in NY, which has a cost-of-living index of 132.0% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $60,099 × (1.0 ÷ 1.3200) = $45,530 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Public Relations, Advertising, and Applied Communication program at SUNY Oswego experience a notable earnings trajectory. The median earnings one year after graduation stand at $36,584, which increases to $60,099 after five years, and reaches $71,633 by the ten-year mark. However, when adjusted for purchasing power, the five-year salary translates to a national equivalent of $45,529.55, indicating that while initial earnings may seem modest, there is potential for significant growth over time, especially when considering the cost of living in New York.

The top industries for graduates include Educational Services (22.7%), Health Care & Social Assistance (14.6%), and Professional, Scientific & Technical Services (10.4%). The estimated break-even point compared to a high-school-only path is approximately nine years, suggesting that while the investment in a degree may take time to pay off, the long-term benefits in terms of career opportunities and earnings potential are substantial. Overall, the program offers a favorable return on investment for those willing to navigate the initial years post-graduation.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Public Relations, Advertising, and Applied Communication degree at State University of New York at Oswego (SUNY Oswego) stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

Explore More