ROI Major

Public Relations, Advertising, and Applied Communication at Ohio University

OH · Bachelor's Degree · CIP 09.09

Data: 2026 release

Executive Summary

Graduates with a Public Relations, Advertising, and Applied Communication degree from Ohio University earn a median salary of $58,183 within five years of graduation. Adjusted for the cost of living in OH, this represents a national purchasing power equivalent of $64,576. The degree typically pays for itself in 8.7 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$42,636

Typical Career

$58,183

Top Performers

$77,744

Estimated break-even: 8.7 years.

Debt-to-Income Check

$388

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,849. Most students can comfortably afford about a $388 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.5x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in Ohio buys what costs $0.90 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Health Care & Social Assistance 28.2%
Educational Services 15.6%
Professional, Scientific & Technical Services 11.1%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$64,576

Nominal: $58,183 in Ohio (COL 90.1% of national avg) · 11% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

8.7 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $30,688 $41,074 $54,191
5 Years After Graduation $42,636 $58,183 $77,744
10 Years After Graduation $51,769 $74,151 $106,123

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $58,183 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in OH, which has a cost-of-living index of 90.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $58,183 × (1.0 ÷ 0.9010) = $64,576 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates in Public Relations, Advertising, and Applied Communication from Ohio University experience a positive earnings trajectory. The median earnings one year after graduation stand at $41,074, which increases to $58,183 after five years and reaches $74,151 after ten years. When adjusted for purchasing power, the five-year salary equates to $64,576.03 nationally, indicating that graduates maintain a competitive edge in the job market despite the cost of living in Ohio being slightly lower than the national average.

The top industries for graduates include Health Care & Social Assistance (28.2%), Educational Services (15.6%), and Professional, Scientific & Technical Services (11.1%). This distribution suggests a diverse range of opportunities in sectors that value communication skills. With an estimated break-even point of approximately 8.7 years compared to a high-school-only path, the return on investment for pursuing this degree appears favorable, particularly given the potential for growth in earnings over time.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Public Relations, Advertising, and Applied Communication degree at Ohio University stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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