General Sales, Merchandising, and Related Marketing Operations at Lake Area Technical College
SD · Associate's Degree · CIP 52.18
Executive Summary
Graduates with a General Sales, Merchandising, and Related Marketing Operations degree from Lake Area Technical College earn a median salary of $41,807 within five years of graduation. Adjusted for the cost of living in SD, this represents a national purchasing power equivalent of $44,570. The degree typically pays for itself in 19 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.
Salary Ranges
Starting Range
$34,168
Typical Career
$41,807
Top Performers
$52,283
Estimated break-even: 19 years.
Debt-to-Income Check
$279
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $3,484. Most students can comfortably afford about a $279 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.1x more than the average US high school graduate and 0.5x more than the average college graduate.
Purchasing Power Context
A dollar in South Dakota buys what costs $0.94 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Manufacturing, Wholesale Trade.
Where Associate's Graduates from This School Work
Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$44,570
Nominal: $41,807 in South Dakota (COL 93.8% of national avg) · 6.6% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $25,070 | $32,179 | $42,314 |
| 5 Years After Graduation | $34,168 | $41,807 | $52,283 |
| 10 Years After Graduation | $41,341 | $51,967 | $64,216 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $41,807 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in SD, which has a cost-of-living index of 93.8% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $41,807 × (1.0 ÷ 0.9380)
= $44,570 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Compare with Another School
See how the General Sales, Merchandising, and Related Marketing Operations degree at Lake Area Technical College stacks up against another institution side-by-side.
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Other Degrees at Lake Area Technical College
Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.