ROI Major

General Sales, Merchandising, and Related Marketing Operations at Iowa Western Community College

IA · Associate's Degree · CIP 52.18

Apply Now Data: 2026 release

Executive Summary

Graduates with a General Sales, Merchandising, and Related Marketing Operations degree from Iowa Western Community College earn a median salary of $40,793 within five years of graduation. Adjusted for the cost of living in IA, this represents a national purchasing power equivalent of $45,732. The degree typically pays for itself in 19.5 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.

Salary Ranges

Starting Range

$32,250

Typical Career

$40,793

Top Performers

$47,666

Estimated break-even: 19.5 years.

Debt-to-Income Check

$272

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $3,399. Most students can comfortably afford about a $272 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.1x more than the average US high school graduate and 0.5x more than the average college graduate.

Purchasing Power Context

A dollar in Iowa buys what costs $0.89 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Retail Trade.

Where Associate's Graduates from This School Work

Health Care & Social Assistance 29.2%
Educational Services 9.2%
Retail Trade 9.1%

Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$45,732

Nominal: $40,793 in Iowa (COL 89.2% of national avg) · 12.1% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

19.5 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $22,935 $29,742 $39,262
5 Years After Graduation $32,250 $40,793 $47,666
10 Years After Graduation $38,279 $52,283 $62,976

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $40,793 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in IA, which has a cost-of-living index of 89.2% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $40,793 × (1.0 ÷ 0.8920) = $45,732 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the General Sales, Merchandising, and Related Marketing Operations program at Iowa Western Community College experience a steady earnings trajectory. One year after graduation, median earnings are reported at $29,742, which increases to $40,793 five years post-graduation and reaches $52,283 after ten years. When adjusted for purchasing power, the five-year salary equivalent nationally is approximately $45,732, indicating that graduates may experience a favorable economic position relative to the cost of living in Iowa.

The primary industries that graduates enter are Health Care & Social Assistance, which accounts for 75.8% of employment, followed by Retail Trade at 15.7%. The estimated break-even point for graduates compared to those with only a high school diploma is approximately 19.5 years, suggesting that while the initial investment in education may take time to recoup, the long-term benefits in terms of career opportunities and earnings potential can be significant. Overall, the program offers a reasonable return on investment for students willing to navigate the early years of their careers.

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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.