ROI Major

Public Relations, Advertising, and Applied Communication at Illinois State University

IL · Bachelor's Degree · CIP 09.09

Data: 2026 release

Executive Summary

Graduates with a Public Relations, Advertising, and Applied Communication degree from Illinois State University earn a median salary of $63,807 within five years of graduation. Adjusted for the cost of living in IL, this represents a national purchasing power equivalent of $69,507. The degree typically pays for itself in 7.7 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$50,002

Typical Career

$63,807

Top Performers

$80,720

Estimated break-even: 7.7 years.

Debt-to-Income Check

$425

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,317. Most students can comfortably afford about a $425 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.6x more than the average US high school graduate and 0.8x more than the average college graduate.

Purchasing Power Context

A dollar in Illinois buys what costs $0.92 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Finance & Insurance.

Where Bachelor's Graduates from This School Work

Educational Services 26.9%
Health Care & Social Assistance 12.5%
Finance & Insurance 11.2%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$69,507

Nominal: $63,807 in Illinois (COL 91.8% of national avg) · 8.9% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

7.7 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $31,677 $41,885 $51,357
5 Years After Graduation $50,002 $63,807 $80,720
10 Years After Graduation $59,305 $81,094 $108,527

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $63,807 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in IL, which has a cost-of-living index of 91.8% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $63,807 × (1.0 ÷ 0.9180) = $69,507 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates in Public Relations, Advertising, and Applied Communication from Illinois State University can expect a positive earnings trajectory. Median earnings one year after graduation stand at $41,885, increasing to $63,807 after five years, and reaching $81,094 after ten years. When considering purchasing power, the median five-year salary adjusts to approximately $69,506.54 nationally, reflecting the impact of cost of living differences, particularly in Illinois, where the cost of living index is 0.918 compared to the national average.

The top industries for graduates include Educational Services (26.9%), Health Care & Social Assistance (12.5%), and Finance & Insurance (11.2%), indicating diverse employment opportunities. With an estimated break-even point of approximately 7.7 years compared to a high-school-only path, the return on investment for pursuing this degree appears favorable. Overall, graduates can anticipate a solid career trajectory with competitive earnings in various sectors.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Public Relations, Advertising, and Applied Communication degree at Illinois State University stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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