Specialized Sales, Merchandising, and Marketing Operations at Hocking Technical College
OH · Associate's Degree · CIP 52.19
Executive Summary
Graduates with a Specialized Sales, Merchandising, and Marketing Operations degree from Hocking Technical College earn a median salary of $43,140 within five years of graduation. Adjusted for the cost of living in OH, this represents a national purchasing power equivalent of $47,880. The degree typically pays for itself in 23.4 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.
Salary Ranges
Starting Range
$31,171
Typical Career
$43,140
Top Performers
$58,227
Estimated break-even: 23.4 years.
Debt-to-Income Check
$288
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $3,595. Most students can comfortably afford about a $288 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.1x more than the average US high school graduate and 0.6x more than the average college graduate.
Purchasing Power Context
A dollar in Ohio buys what costs $0.90 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Public Administration, Retail Trade.
Where Associate's Graduates from This School Work
Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$47,880
Nominal: $43,140 in Ohio (COL 90.1% of national avg) · 11% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $23,177 | $30,584 | $42,596 |
| 5 Years After Graduation | $31,171 | $43,140 | $58,227 |
| 10 Years After Graduation | $34,978 | $48,325 | $68,838 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $43,140 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in OH, which has a cost-of-living index of 90.1% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $43,140 × (1.0 ÷ 0.9010)
= $47,880 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Career Verdict
The program primarily leads graduates into the Health Care & Social Assistance sector, with a significant majority (88.9%) entering this field. This concentration indicates a strong alignment with industry demand, which can enhance job stability and growth potential. However, the estimated break-even point compared to a high-school-only path is approximately 23.4 years, suggesting that while the program offers a viable career path, the return on investment may take considerable time to materialize. Overall, students should weigh these factors carefully when considering their educational and career choices.
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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.